• Ensure that program participants are aware of the long-term nature of evaluation initiatives, and engaged accordingly. Collect and maintain contact information early in the project, so that you will be able to reach out to participants to evaluate longer-term changes to behaviours, attitudes, etc.
  • Be consistent with the timing and frequency of long-term evaluation (i.e. will you do evaluation on a quarterly or yearly basis?). The timing of your evaluation can have an impact on the results.


  • Don’t reinvent the wheel for each of your public engagement activities. Learn from what worked or what needed improvement in past activities. Refer to your own experience, to the experience of people in your organization, to activity reports, etc.