Here are a few useful guidelines to keep in mind when developing your online campaign.

  1. Have a clear campaign goal and target in mind.
  2. Determine the measures for success (each campaign will have unique impact metrics) because they are not standardized).
  3. Decide on whether or not the campaign needs its own set of social media accounts and if they are available for use.
  4. Set dates and determine appropriate venues (place-based and virtual) where people can gather to show their support and interact.
  5. Provide regular updates and interact frequently with friends and followers based on their interests.
  6. Offer a range of opportunities for people to learn, interact and contribute meaningfully as co-contributors.
Categories: ToolsYouth Engagement