Partnerships that are built on shared visions and goals will help promote mutual support and solidarity beyond the implementation of specific programs and projects.

This principle is particularly important when partnering with other kinds of organizations, including those from the private sector. Partnering with a different sector helps to open new opportunities and increase the reach of public engagement initiatives. It also involves dealing with very different organizational cultures and values that may come into conflict. This makes it particularly important to be open and transparent about each of the organization’s values, goals and roles before agreeing to partner. It is easy to make wrong assumptions about why or how either partner wants to be involved in a public engagement effort. Asking key questions at the beginning will ensure you work with partners that help you live your values. It will also help partners avoid conflict later on and even possible loss of trust with your supporters.